Your website, your Google listing, your phones. Every price posted. Everything in your name.

Upfront OfficeEvery price posted (206) 412-4253

Sample calls by trade

Call Jeff: (206) 412-4253

Upfront Office. Every price posted. Everything in your name.

See your new website before you spend a dollar.

We build your website, run your Google listing and ads, then put AI to work for you and your office so the calls you miss get answered and booked. Jeff Welch, the founder, reads every conversation.

See every price

We build your concept from your public Google listing and current site and send it within one business day. No sign-up to look. You own the site, the domain and everything we build.

Sample design Type your business and town to put your name on it. Your real concept is built from your public Google listing and current site.

Jeff Welch

Founder, Upfront Office

(206) 412-4253direct line

jeff@chainreactionlabs.com

  • Prices posted. Every one, on this site, before you call.

  • Month to month. On every monthly service.

  • You own it. Your site and Google accounts, in your name.

What a missed call costs

One missed call can be a whole job.

A caller who reaches voicemail can try the next shop on Google before your greeting ends.

Show me my site

How it works

Three steps. Most owners start with the first.

We work on the front of your business: your website, your Google listing, your phones. Three steps, and each one stands on its own.

  1. Get Found

    A website that makes the phone ring, a Google listing full of real reviews, and Google Ads that stop paying for junk searches.

    Website, listing and ads prices

  2. Never Miss a Call

    AI answers the calls you miss, books the job, texts you the details and sends emergencies straight to a person.

    What it does and what it costs

  3. Run on AI

    Custom software for how your company actually runs: dispatch, pricing, follow-ups, hiring. For a few owners, later.

    What it covers
Show me my site

Hear it

Read the calls before you buy anything.

Pick your trade, then a call. Each one is a demo we wrote to show how the AI front desk handles the calls you miss. We don't have recordings to play yet, so you get the transcript.

Storm leak before sunrise

Phone call, Sat 6:12 AM · Sample Roofing

Demo, written to show how it works, not a real customer

  1. AI

    I'm an AI assistant for Sample Roofing. This call is recorded. What's going on?

  2. Caller

    Water's dripping through my kitchen ceiling. The wind last night took some shingles.

  3. AI

    That's a rough morning. Is the water near any lights or outlets?

  4. Caller

    No, it's by the back door. I've got a bucket under it.

  5. AI

    Good. Keep the bucket there and stay off the roof. I'm flagging this urgent and texting the owner now. What's the address?

  6. Caller

    1418 Cedar Glen Way, Manteca.

  7. AI

    The owner has a tarp crew open at 10:30 this morning. Does that work?

  8. Caller

    Yes, please.

  9. AI

    You're booked for 10:30. A confirmation text is on its way, and the owner may call you before then.

Urgent: sent to a person

Flagged urgent. Owner texted at 6:13 AM. Tarp visit booked for 10:30 AM.

Call timelineDemo

Sample Plumbing

  1. Missed callAfter hours. Office closed at 5.

  2. Answered by the AIOpens with: I'm an AI assistant for Sample Plumbing.

  3. Flagged urgentWater pouring under the sink. Shut-off found.

  4. BookedOn-call plumber, 10:30 PM.

  5. Owner notifiedText with name, address, problem and the recording.

Demo, written to show how it works, not a real customer.

Show me my site

Every price posted

The prices, before you have to ask.

01 Get Found

  • Website Refresh$1,000one time
  • Custom Storefront$3,500one time
  • Google listing and reviews$1,500a month
  • Google Ads management$1,500a month, plus the ad spend Google bills you
What each one includes

02 Never Miss a Call

$20,000setup

plus $1,000 a month from month two

Our math: a receptionist costs about $30,000 to $45,000 a year. Year one with us is $31,000. One or two extra booked jobs a month at your average ticket covers it.

What's included

03 Run on AI

from $100,000scoped

plus $5,000 a month

For a few owners, later: custom software for how your company runs.

What it covers

Month to month on monthly services. You own your site, domain, Google profile and ad account from day one. No per-minute fees. Ad spend and outside software are separate and shown.

Every price, every inclusion and the add-ons

Show me my site

Compared with what you have now

Taking messages is not the same as booking jobs.

Answering service

A call you miss at 9 PMTakes a message. You call back in the morning.
Who sets it upThey do, from a script you send in.
ContractMonthly, often billed by the minute or the call.
PricesPer-minute overages are common.
Your website and accountsNo website. Not their job.
Who reads the conversationsTheir operators.
Says it is an AIPeople answer, so it doesn't come up.

Do-it-yourself AI app

A call you miss at 9 PMAnswers, once you have built and tested it.
Who sets it upYou do, alone, at night.
ContractMonthly app fee.
PricesPosted, plus your time.
Your website and accountsNo website.
Who reads the conversationsYou, if you find the time.
Says it is an AIOnly if you set it up to.

Big agency

A call you miss at 9 PMUsually not part of the deal.
Who sets it upThey do, on their own platform.
ContractOften a long contract.
PricesQuoted on a sales call.
Your website and accountsOften built on their platform, in their name.
Who reads the conversationsAn account manager.
Says it is an AIDepends on the vendor they use.

Upfront Office

A call you miss at 9 PMAnswered and booked. Emergencies go to a person.
Who sets it upJeff and you, with four weekly training sessions.
ContractMonth to month on monthly services.
PricesEvery price posted on this site.
Your website and accountsYours, in your name, from day one.
Who reads the conversationsYou and Jeff. Every one.
Says it is an AIIn the first sentence, every time.
Show me my site

Proof we have today

No logos, no star ratings. Things you can check yourself.

Sam is answering right now.

Ask about a price, who owns what, or your trade. Sam is an AI, answers in seconds, and Jeff reads the conversation.

Sam Brooks AIDemo

What does the $1,000 website include?

Up to 6 pages, phone-first with tap-to-call, your Google reviews on the page, an estimate form, speed fixed and HTTPS, and two rounds of small edits. Live in 5 business days. Hosting is free for 12 months, then $29 a month.AI · answered in seconds

Do I own it?

Yes. The site and the domain are in your name from day one. If you leave, you keep them.AI · answered in seconds

Demo of a chat with Sam. The live one is a tap away.

A sample report and website concept.

This is what lands in your inbox, built here for a made-up shop.

Free reportSample

Sample Plumbing, Manteca

A fictional business, made up to show what the report looks like.

  • Google listingHours match the websiteFix
  • Google listingEvery review has a replySome missing
  • Google listingServices and towns listedPartial
  • WebsitePhone number taps to call on a phoneMissing
  • WebsiteLoads fast on a phoneSlow
  • WebsiteEstimate formMissing
  • WebsiteHTTPS, the lock in the browserPass
  • ReviewsA request goes out after every jobNot set up

Fix first: tap-to-call and an estimate form. Both come with a Website Refresh, $1,000.

The sample concept is at the top of this page

What we count for every client.

Every month, on one page, in jobs and dollars:

  • Calls answered, day and night
  • Jobs booked by the AI front desk
  • Emergencies sent to a person
  • Estimates followed up, and how many became jobs
  • Review requests sent and reviews received
  • Calls and direction requests from Google
  • Ad spend, and dollars spent per booked job
  • Estimate forms filled out on your website

Our designs were first built for a 30-year-old roofing company.

Show me my site

Your trade

Built around the calls your trade actually gets.

Show me my site

Meet Jeff and Sam

One person reads everything. One AI answers right away.

Jeff Welch

Founder, Upfront Office

(206) 412-4253direct line

jeff@chainreactionlabs.com

I'm Jeff Welch, founder of Chain Reaction Labs Inc. I build software and run my own companies on AI. I started Upfront Office to give owner-run businesses the same tools, with every price posted and everything in your name.

Sam Brooks

AI AI assistant to Jeff Welch

What Sam does

  • Answers your questions about services and posted prices, right away
  • Takes your request for a free report and website concept
  • Takes your number or email for Jeff
  • Answers in Spanish when you write in Spanish

What Sam will not do

  • Pretend to be a person
  • Cold call anyone
  • Pressure you
  • Promise anything Jeff has not approved
Show me my site

Our promises

What we promise, in writing, today.

  1. We reply fast.

    Sam answers right now, day or night. Jeff follows up himself.

  2. You own everything.

    Your site, domain, Google listing, ad account, phone number and data are in your name. If you leave, we move it all to you at no charge.

  3. No lock-in.

    Monthly services are month to month. Stay because it works, not because of a contract.

  4. We ask every customer for a review, the same way.

    We never pay for reviews, never filter out the unhappy ones and never write them ourselves.

  5. Jeff sees every conversation.

    Every chat with Sam and every call your AI front desk takes is there for Jeff and for you to read.

Show me my site

Questions owners ask

The hard questions, answered straight.

Is it legal for an AI to answer my phone?

Yes, when it's done right. Answering calls people make to you is allowed. Ours says it is an AI in its first sentence, tells callers the call is recorded, and never makes cold calls. California law requires a bot that sells to say it is a bot, and ours says so on every call and every text. Federal rules treat AI voices on outgoing calls like robocalls that need consent, so ours only calls back people who ask.

Will my customers hate it?

Some people want a person, and they get one: say "person" and it rings your phone or books a callback. What callers hate is voicemail at 9 PM with water on the floor. It answers in seconds, gets them a time and texts a confirmation. You read the transcripts and decide if it's working.

What if Sam gets it wrong?

You'll see it. Jeff reads every conversation Sam has here, and you read every conversation your AI front desk has. One tap marks a wrong answer and corrects it, and the correction is used from then on. It quotes only the prices you give it, and when it isn't sure, it says the owner will confirm.

Does it book jobs or just take messages?

It books. An answering service takes a message and you call back tomorrow. Ours offers real open times from the schedule you set, puts the job on the calendar with the address and the problem, and texts the customer a confirmation. If you'd rather approve every booking, it holds the time and texts you to confirm.

Do I own my site and Google listing?

Yes, from day one, in your name: the domain, the website, the Google Business Profile, the Google Ads account, the phone number and your customer data. We work as a manager on your accounts. If you leave, you keep all of it, and we move anything that needs moving at no charge.

What is the contract and how do I cancel?

Monthly services are month to month. Google listing and reviews takes 30 days notice. To cancel, text or email Jeff. One-time projects, like a website or the AI setup, have a written scope and a payment schedule you agree to before work starts.

How fast does it go live?

Your free concept: within one business day. A Website Refresh: 5 business days. A Custom Storefront: about 30 days. Google listing and ads work starts once you give us manager access to your accounts. The AI front desk goes live on a schedule we agree in writing, with four weekly training sessions in month one.

Does it work with the software I already use?

We connect to the tools you already use once we have tested the connection with your account. Until that test passes, we don't promise it. If your field software needs setting up from scratch, that's $2,500.

What does it cost all in?

Pick what you need. A Website Refresh is $1,000 once. Google listing and reviews is $1,500 a month. Google Ads management is $1,500 a month, plus the ad spend Google bills you directly. Never Miss a Call is $20,000 to set up and $1,000 a month from month two. No per-minute fees. Any outside software is shown before you buy it.

Show me my site

See your new website before you spend a dollar.

Give us your business name and town. Jeff sends your free report and website concept within one business day.

Show me my siteSee every price

Or call Jeff: (206) 412-4253

Call Jeff